Allen Roh — Lifecycle Marketing, Growth & AI Leader

Sr. Marketing Manager (Growth & Activation) at Autodesk in San Francisco. Leading lifecycle marketing, growth strategy, and AI-powered marketing automation in production.

Key Accomplishments

• Built Autodesk's first agentic AI marketing system using Relevance AI, integrated with Marketo and Segment
• Expanded and improved nurture and accelerator programs across Autodesk Construction Cloud
• Transformed Autodesk's AI website chatbot from experiment into production BD/Sales tool
• Drove lifecycle strategy across trial-to-conversion, cross-sell, and retention programs
• Conducted AI literacy training for director-level leadership at Autodesk

Career History

• Autodesk — Manager, Lifecycle and Marketing Automation (2022–Present)
• Bench Accounting — Manager, Lifecycle Marketing (2021–2022)
• lululemon — Email Marketing Strategist Lead (2019–2021)
• Best Buy — Email Marketing Specialist (2018–2019)
• Ritchie Bros — Email Marketing Specialist (2018)
• Revenue Automation Inc — Senior Marketing Automation Specialist (2015–2018)

Skills

Marketo, Salesforce, Segment, HubSpot, Drift, Relevance AI, prompt engineering, lifecycle marketing, nurture strategy, AI agent architecture

Education

• British Columbia Institute of Technology — Marketing Management